Divine 101 Hotel, Reykjavik – Contemporary Authenticity of Iceland

If you are tired of the same type of hotels and want to discover a completely different world with many interesting images, choose 101 hotels in Reykjavik. Here you can enjoy sophistication and sophistication, immerse yourself in the beauty of modern art and experience many positive emotions.

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This elegant boutique hotel is located in the heart of Iceland’s capital, Reykjavik. From here you can walk to the Opera House and other attractions of the country. The main shopping street is nearby. If you like to travel, go explore the area.

  • Concert hall “Harpa” is located in the harbor and built according to the original project. The building has an irregular shape, the facade is lined with glass. Inside there are four venues with excellent acoustics, where the symphony orchestra and opera artists often perform.
  • The Sun Voyager sculpture symbolizes the desire to learn new things. Under the rays of the setting sun, the steel frame shimmers with amazing shimmers.
  • Aleia Løygavegur or “road to the hot spring” is full of a variety of shops and bright showcases. This is the main trade artery. Go shopping and enjoy the fun atmosphere.
  • The Town Hall on the shore of Lake Tjernin is a building in which exhibitions, performances, conferences are held. The headquarters of the city administration works here.
  • The Hövdi House was built in 1909 in the Art Nouveau style. Previously, the famous journalist E. Benedichtsson lived in it, and in 1986 a summit was held with the participation of Gorbachev and Reagan. Today it can be viewed only from the outside.
    In addition, do not forget to visit Perlan, Hallgrímskirkju Church, Cathedral, Peace Column, Nautholmsvik Beach. There are many museums dedicated to the study of the life of the country and its features.

Marina, 33 years old: “We stayed here when we arrived at the rock festival because the concert hall was within walking distance. The hotel surprised with its modern design. The walls depict the faces of people, in a transparent cube of a person, chairs in the form of a cropped horse’s mane, strange paintings that you constantly want to consider in order to understand the meaning of what is written, and much more. My husband didn’t like the shower, which was half open and the water was splashing around, and I was surprised by the sink that was almost in the bedroom. But in general, the rest was well remembered and caused a lot of emotions, thanks to the staff and caring administration!”


The boutique hotel 101 Hotel offers all the amenities for a comfortable stay and an interesting pastime. Thanks to the round-the-clock reception, you will be quickly accommodated in a pre-booked room. Check-in is from 14:00, and check-out until 12:00. The concierge will help to solve questions about delivery to the room, calling a taxi, ordering an excursion. And also you will be helped to bring luggage to the apartment and tell you about the rules of the hotel. In addition, the territory has:

  • Car hire
  • safe and elevator;
  • covered and outdoor guarded parking; smoking areas;
  • tour desk;
  • fitness center;
  • SPA with massage room, steam room and jacuzzi;
  • Business center with technical equipment.

Free Wi-Fi is available throughout the property. For people with disabilities, facilities are prepared in the form of handrails in the toilet and extended doorways, into which a wheelchair easily passes. Pets are not allowed.

Elena, 22 years old: “I’m shocked by how modern and original everything is here! The beds are very comfortable, and the black heavy blanket created an incredible atmosphere of comfort, and I wanted to completely hide in it! The facade is unremarkable, but inside is just a different world! I liked that the rooms are all functional, not even confused by the black and white scale. By the way, all the sights can be at hand, so close they are. “

Room stock

In the hotel complex 101 hotels guests are prepared 38 comfortable apartments of different categories. They are all made in black-white-gray scale. The heated floors are made of oak wood, the furnishings are elegant and the light illuminates the space as much as possible. You can use a TV with satellite TV, telephone with voice mail, CD/DVD player, stocked minibar, safe, hairdryer and shower accessories from Aveda.

The size of living quarters varies depending on the number of rooms from 24 to 60 m2. The largest is the Apartment Suite with a dining area and windows overlooking the bay.

Accommodation of children of any age is paid. Maximum number of extra beds is 1. Children’s beds are available on request. Please check the current information when booking.

Alexander, 33 years old: “I like absolutely everything here, so this is my third time staying in a hotel. Attracts an interesting design, a sink in the bedroom, a large desktop, a music speaker for the iPhone. A delicious breakfast is served. I would like the temperature in the shower not to change during bathing, and in everything else – a great choice. “


101 Hotel is characterized by high-quality service. The staff is fluent in five languages, including German, English and Russian. Therefore, the guest receives an instant reaction to any request.
The maid cleans the apartment daily, changes bed linen, towels. In the evening clarifies the need to replenish shower accessories. For an additional fee, there is a room-service, thanks to which food, drinks and fresh press are brought at a set time. Wishes will wake you up when you need to.

Trouser press, shoe shine, ironing, laundry and dry cleaning are charged separately.

Professional masters in the SPA center perform their work qualitatively, after which visitors to the complex feel fresher, younger and more cheerful. Visit a massage procedure to get rid of the burden of everyday life and feel attractive.

If you are on a business trip, a small cozy conference hall for 10 – 12 people will be prepared for you on a preliminary request. The room has a conference call, internet and a projector. Your meeting will be held at the highest level.

Dima, 25 years old: “We arrived with a little daughter and immediately felt in an exquisite and sophisticated room. The execution of the design is simply on top, modernity recoered with the authenticity of Iceland. The rooms are technologically filled according to the best standards. Thanks to the staff for their attentiveness and help with the child. We will definitely come back again.”


Of course, the hotel 101 was not without delicious food and drinks. You can pay for breakfast in advance or come once, but the impressions will remain indelible.

The main restaurant is surrounded by high walls and glass ceilings. It is one of the places where delicious dishes are served, combining Irish classics and modern cuisine. Delicacies from the chef are represented by original presentations and unsurpassed taste. Here you can relax with a glass of quality wine or a specially prepared cocktail. Kitchen and Wine is open for breakfast, brunch and dinner. Serves visitors on the system “buffet”.

Do you want to taste food in other places? Within walking distance of the café-bar Mikkeler and Friends and restaurant Essensia. Selected products can be purchased at the Bonus supermarket or at the Kolaportio market. You can store your purchases in the refrigerator or mini-bar.

If you’ve scheduled a meeting or special event, host it in the red room. It can accommodate 40 people and is divided into a cozy place for a meal and a functional conference room. Negotiations will be successful thanks to a high-quality audio system, projector, screen, Apple TV.

Arina, 33 years old: “I did not expect such a large influx of tourists, as well as the lack of five-star hotels, but 101 hotels pleasantly surprised me with its unusualness and expressiveness. I liked the chic restaurant with excellent delicious cuisine, I enjoyed plenty of dishes from the chef, the same, in a good way, strange as everything around. There was a mini-bar in the room, thanks to which I did not stay hungry at 2 am, when different thoughts overcame, and everything was already closed. The staff is very friendly, I always asked if I liked everything and what they could improve. In general, the impressions were the most positive. “


101 Hotel is not designed for youth explosive holidays. There is no special animation for guests, but you can relax your body and soul during massages and spa treatments. Go with your loved one to the jacuzzi, create a romantic atmosphere and enjoy a hydromassage.

For those who follow their shapes, a fitness center with modern sports equipment is intended. Experienced trainers will help you use simulators and develop a personal set of exercises for weight loss or pumping muscles.

The bar has a shelving with books, magazines and board games. You can easily retire and put your own thoughts in order or intellectually spend time with friends.

Do not forget that in the room you can always watch TV with multinational channels and listen to music on your portable device, where the speakers are connected.

Gleb, 28 years old: “Superb location as you can walk to delightful restaurants and shops. I did not have breakfast at the hotel, according to reviews I heard that the buffet was quite satisfied with everyone. I did not like that there was no clear distinction between the rooms, for example, the sink was in the bedroom, for me it is strange, a shower with transparent glass. The prices are expensive, but the service is top notch and deserves special praise.”

Interesting features

101 hotels were built in 2003 according to the unique design project of Ingeborga Palmadottira, its analogues are not in the country. It is distinguished by black-white-gray colors, strict straight lines. The walls are decorated with works by local artists.

Outside, the hotel is not creative. It looks like a piece of treated granite of regular geometric shapes. But behind the door you will find an amazing modern world with a tiny lobby and a bar overlooking the patio. Walls with bulges are considered a symbol of a boutique hotel, because such architectural solutions are quite rare. The rooms are cool, the furniture is laconic and restrained. There are many things with the logo of the complex.

Regular guests receive a compliment from the hotel in the form of a discount on accommodation. The main thing is not to forget to inform the property in advance about previous and next visits at the time of booking. Newlyweds are prepared a suite.

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Alice, 26 years old: “I liked that the boutique hotel is located in the city center, and the room was on the top floor, and even with a balcony. I was able to enjoy the beauty of the capital and the harbor Conquered modern design, originality of design and delicious food. Every evening a maid came to us and asked if we needed any additional toiletries. In general, the staff is very polite and good-natured.”

It can be concluded that 101 Hotel attracts tourists with a convenient location, original design and high-class service. All rooms are designed in ultra-modern style and attract attention from the first minutes of stay. The place is suitable for a relaxing vacation, during which you can work, explore the sights of the country and enjoy the beauty of the interiors. Level 4* is fully justified.